Frequently asked questions
Everything you need to know about AI visibility.
What is GEO and why do I need it?
You know how Google shows AI-generated answers at the top of search results now? GEO is how you get your business into those answers. SEO gets you ranking on Google. GEO gets you recommended by AI. In 2026 you need both.
What’s the difference between GEO and AEO?
GEO, Generative Engine Optimisation, is the whole discipline of making your business visible to AI engines. AEO, Answer Engine Optimisation, is the part focused on getting you cited and recommended in the specific answers those engines give. We do both, together.
What’s the difference between SEO and GEO?
SEO gets you ranking on Google’s traditional results. GEO gets you recommended by AI assistants like ChatGPT, Gemini, Perplexity and Google AI Overviews. In 2026 you need both. We do both.
How long before I see results?
For GEO and AI visibility, most clients see real differences within 90 days. SEO takes a bit longer, usually 3 to 6 months, but we work on both at the same time so you’re not waiting around.
I don’t know anything about SEO or GEO. Is that a problem?
Not at all. Most of our clients come to us with patchy understanding of SEO at best. We look at where you are and sort it out properly, alongside your GEO work. That’s why you hire the experts.
What kind of businesses do you work with?
From owner-managed businesses to corporate brands, we work across travel and tourism, medical aesthetics, financial services, and professional services. If your customers are using AI to find services like yours and you’re not showing up, that’s business going to your competitors. We fix that.
Do you only work with travel, property and aesthetics?
No. Those are our specialist hubs, but the method transfers. We work with owner-managed businesses and corporate brands across financial services, professional services and beyond.
Can I just use my existing agency?
You can, but most agencies are just bolting GEO onto their services. We built this agency specifically to handle SEO, GEO, AI automation and reputation together. It’s all we do.
How will I know it’s working?
We track what every engine says about your brand weekly and score it across the five pillars. You see the answers, the scores and the trend in your client dashboard, so progress is visible, not vibes.
What is The Baseline™?
The Baseline™ is our one-off, £250, five-pillar AI visibility audit: a deep review of how AI engines currently see your brand across ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and Google AI Overviews. You get the verbatim answers, the scores across the five pillars, and a prioritised fix list, human-reviewed. It stands on its own, no plan needed, and if you join a plan afterwards there is no setup fee. It’s how most clients start.
What does the dashboard do?
Every client gets a live dashboard: your AI Visibility score across every engine, updated weekly, plus the five-pillar breakdown, coverage on each engine, and mentions trending over time. The receipts stay on record so you can see what changed and when.
What’s the five pillar method?
AI engines don’t just read your website. They weigh five things: AI Visibility (where you appear in AI answers), Reputation & Trust (reviews, forums), SEO & Technical (crawlability, schema, site health), PR & Earned Media (coverage in authoritative sources) and Links & Authority (the link graph and directory presence). We score and work all five, every month.
Are the audits free?
No. Our audits are paid because they take real work: real answers pulled from every engine, scored across the five pillars, a bespoke plan you can act on. If you’d like to see where you stand first, start for free with Aurora, our AI visibility software, and see what the AI engines say about your business today.
How do I get started?
Two options. Start for free with Aurora and see what the AI engines say about your business today, no call needed. Or, if you want us to do the work, tell us what you need and we will come back to you.