The blog
Category: Generative Engine Optimisation (GEO)
Fresh research, playbooks and real engine answers, published as we ship the work.
How Long Does GEO Take to Work?
How long does GEO take? Crawlers can react to a robots.txt change within a day, but model memory and off-site trust take…
How to check what AI search engines say about your business
Learn how to check what AI search engines say about your business: the prompts to run, the six engines to test, and…
ChatGPT Ads Cannot Buy You a Recommendation: What OpenAI Says
ChatGPT ads are expanding, but OpenAI says they cannot influence its answers. Why a paid slot is not a recommendation, and who…
Is AI Killing Your Business? Only If You Ignore Where Your Customers Went
Is AI killing your business? No. AI fixed the search experience Google let slip, and people follow the better experience. Optimise for…
Hotel Guest Reviews Are AI Training Data: How to Make Them Win You Bookings
Hotel guest reviews now teach AI engines who to recommend. See what ChatGPT and Perplexity actually read, and the five-part system that…
GEO vs SEO Explained: What the Difference Actually Means for Your Business
GEO vs SEO explained: what actually changes when AI answers, not just search rankings, decide whether your business gets found and recommended.
GEO vs SEO in 2026: What UK SME Founders Actually Need to Budget For
GEO vs SEO in 2026: what UK SMEs actually pay for each, why AI Overviews cut clicks even at number one, and…
AI Is Now Deciding Who Gets Hotel Direct Bookings
AI engines are now deciding which hotels win direct bookings. What that shift means for independent properties, and how to stay the…
How Much Does GEO Cost in the UK: Budgeting Alongside Your Existing SEO Spend
How much does GEO cost in the UK in 2026? The real price ranges, what a credible programme includes, and how to…
GEO for UK Hotels: 7 Steps to Win AI Recommendations
GEO for UK hotels is no longer optional, because AI assistants now shortlist properties before a guest ever opens a booking site.…
