The blog
Category: AI Search Optimisation
Fresh research, playbooks and real engine answers, published as we ship the work.
AI Hotel Visibility vs Booking Trust: Why Discovery Is the Metric That Matters
AI hotel visibility, not booking trust, is the gap hotels need to close in 2026. Verified data on how travellers shortlist hotels…
ChatGPT Ads Cannot Buy You a Recommendation: What OpenAI Says
ChatGPT ads are expanding, but OpenAI says they cannot influence its answers. Why a paid slot is not a recommendation, and who…
Is AI Killing Your Business? Only If You Ignore Where Your Customers Went
Is AI killing your business? No. AI fixed the search experience Google let slip, and people follow the better experience. Optimise for…
Hotel Guest Reviews Are AI Training Data: How to Make Them Win You Bookings
Hotel guest reviews now teach AI engines who to recommend. See what ChatGPT and Perplexity actually read, and the five-part system that…
AI Automation for Aesthetic Clinics: Recall, Triage and Consent Done Properly
AI automation for aesthetic clinics, covering the recall cycle, out of hours enquiry triage, consent paperwork and review timing, built to ASA…
Reputation Management for Medical Aesthetics: Getting Named by AI
Reputation management for medical aesthetics now means being named by AI. How clinics get their reviews found, read and repeated by ChatGPT,…
GEO vs SEO Explained: What the Difference Actually Means for Your Business
GEO vs SEO explained: what actually changes when AI answers, not just search rankings, decide whether your business gets found and recommended.
GEO vs SEO in 2026: What UK SME Founders Actually Need to Budget For
GEO vs SEO in 2026: what UK SMEs actually pay for each, why AI Overviews cut clicks even at number one, and…
AI Is Now Deciding Who Gets Hotel Direct Bookings
AI engines are now deciding which hotels win direct bookings. What that shift means for independent properties, and how to stay the…
How Much Does GEO Cost in the UK: Budgeting Alongside Your Existing SEO Spend
How much does GEO cost in the UK in 2026? The real price ranges, what a credible programme includes, and how to…
