The blog
Everything we know about getting found by AI
Fresh research, playbooks and real engine answers, published as we ship the work.
GEO vs SEO in 2026: What UK SME Founders Actually Need to Budget For
GEO vs SEO in 2026: what UK SMEs actually pay for each, why AI Overviews cut clicks even at number one, and…
AI Is Now Deciding Who Gets Hotel Direct Bookings
AI engines are now deciding which hotels win direct bookings. What that shift means for independent properties, and how to stay the…
How Much Does GEO Cost in the UK: Budgeting Alongside Your Existing SEO Spend
How much does GEO cost in the UK in 2026? The real price ranges, what a credible programme includes, and how to…
The Hotel Owner’s Guide to Knowing What AI Is Telling Guests About You, Every Week
Do you know what AI is telling guests? The Hotel Owner’s Guide to Knowing what AI is Telling Guests about you is…
Where to find GEO Consultants for Tourism
TL;DR If you’re searching for GEO consultants for tourism, you’ve probably already found the problem: most results are a generic digital marketing…
GEO for UK Hotels: 7 Steps to Win AI Recommendations
GEO for UK hotels is no longer optional, because AI assistants now shortlist properties before a guest ever opens a booking site.…
The GEO Agency: Built to Get UK Businesses Found by AI
TL;DR AI has changed how customers discover businesses. If ChatGPT, Google AI Overviews or Perplexity aren’t recommending your business, you’re invisible before…
SEO vs GEO for Hospitality Brands: Same Budget, Two Different Games
SEO gets your hotel ranked, GEO gets it recommended by AI. The five differences that decide budget, the order to invest, and…
Generative Engine Optimisation for Travel and Hospitality: The Complete Guide
What GEO is, why AI search is rewriting travel discovery, and how hotels, tour operators and DMOs get recommended by ChatGPT. The…
